At UNITSTYLE, innovation drives us — and today we’re excited to unveil an experiment that explores the creative potential of Artificial Intelligence in service of human professionals.

Together, we have produced the first EVYNE Eyewear campaign generated entirely by AI. From the hyper-realistic characters to eyewear design, from the brand name EVYNE Eyewear to the musical score, each element was conceived by algorithms. Yet this is not about replacing human artistry. It’s about observing how AI can support designers, storytellers, stylists — enabling them to work faster, smarter, and with fresh inspiration.

The goal of this experiment is to illustrate a vision of the future where AI becomes a tool for creative professionals. Tools that accelerate ideation, streamline production, and free up more time to think, refine, and innovate.

It’s a demonstration of how human creativity and AI can come together to create something unexpected — powerful, efficient, and forward-looking.