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Cloud Database made to manage all layout orders of your Advertising Campaign
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The idea of a physically perfect man, ever a source of fascination and inspiration for Dirk Bikkembergs, is slowly becoming a reality. The latest step in this direction, taken in early May by a Californian university, has resulted in the world’s first semi-synthetic DNA, and in the possibility of creating, and naturally reproducing, supernatural organisms, aliens, perfect beings.
Inspired by this announcement that ushers in a new progressive era, the new FW14/15 Dirk Bikkembergs advertising campaign feasts on a possible future in which life will never be the same again, taking its traditional concept of the ideal, statuesque man, and developing and multiplying it to infinity.
The advert created for the "tough guy’s" watch by Police has a decidedly urban feel. The look of the Dominator is undoubtedly unusual: two faces set on a steel or black base and a powerful black alligator-effect leather strap make this watch a perfect cult object for those who love "rock fashion" style.
The watch dominates the advert, standing out in the foreground, set against the rapidly moving urban footage in the background. There are three key words: Choose, Fight and Seduce, which summarise in 10 seconds the actions that represent the ideal character of men who wear the dominator.
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